James Stacey and Tim Jeffreys go head-to-head in a watch-themed shopping challenge – who spent it the best?

November 03, 2026

Video Editor: Erika Kondo

W indup Watch Fair has become a mainstay of New York Watch Week and one of the biggest gatherings on the city’s watch calendar, bringing thousands of watch enthusiasts together each year. Now in its eleventh edition, the fair continues to grow, with more than 160 brands (including Baltic, Brew, Sinn, and Oris) participating this year.

The 2026 edition marked Windup’s third year at Center415 on Fifth Avenue, where the venue once again gave visitors the opportunity to interact with and shop from a mix of independent and established watch brands — with a handful of tech, outdoor gear, and travel brands thrown into the mix (including Ad Patina, a fan-favorite that sells historic print ads from iconic watchmakers).

With free admission, Windup offers an accessible way for both longtime collectors and curious newcomers to experience the industry in person,…