While PC builders, enthusiasts, and gamers are some of the most heavily affected by the AI-driven memory chip shortage, experts have also been warning that this will eventually hit the automotive sector . It seems that their fears have come true, as Nikkei Asia reports that two major automakers are increasing their prices precisely for this reason. General Motors said that it expects new vehicle prices to increase by 0.3% this year, changing its previous projection of vehicle costs to remain the same or even slightly more affordable. On the other side of the world, Chinese automotive giant BYD has also raised the prices of the driver assistance features by 20%, which it sells separately from its models. South Korea’s Hyundai also called on domestic chip manufacturers to strengthen the local supply chain.…