Emirates Skywards has just launched a creative promotion. I love when loyalty programs think outside the box, and this is the perfect example of that. Now, whether people actually want to visit Dubai right now is a different question…

Emirates’ creative “mile-a-minute” promotion details

The major limitation with this Emirates promotion

Bottom line

Thanks to a limited time promotion , Emirates is offering Skywards members one mile for every minute they spend in Dubai:

This is valid for tickets booked between October 21 and November 5, 2026

This is valid for travel between October 21 and December 13, 2026

All Skywards members are eligible, but registration is required

The ticket must originate outside the UAE, with the Dubai stay lasting between 24 hours and 30 days

The ticket must book a ticket directly through Emirates or flydubai, and must be for roundtrip travel

The ticket must be eligible to earn Skywards miles, meaning that award tickets don’t qualify

The calculated length of stay is based on…