It’s not technically a tax. Taxes produce valuable public benefits, like medical research and parks. This is simply legal theft. Amazon makes nearly a billion dollars in profit from search ads. Every week . Each week, they sell merchants and publishers enough search-distorting ads to capture a billion dollars in revenue. Amazon makes enough in search ad revenue to give every single one of their employees a $35,000 cash bonus and still have change left over. My publisher is terrific, and they’re working hard to introduce people to my new book . Last week, they began buying search ads on Amazon. At first glance, this is compelling. Someone who isn’t sure what they’re looking for, who is looking for a book or a kitchen appliance, might find one if the right ad showed up at the right time. But of course, that’s not what yields, or what most of the ads you see on Amazon do. If you’re searching for an air fryer, Amazon already knows quite a bit. They know the best-reviewed, least-returned, best-priced model.…