Fujifilm has announced a 3 billion yen investment in its Instax production facilities, equivalent to nearly $19 million at current exchange rates. It follows an even greater Instax investment the company announced nearly a year ago.

Fujifilm Corporation says its 3 billion yen investment is going to the Ashigara Site at its Kanagawa Factory and will “reinforce production facilities for Instax film.”

“In order to cater to the growing global demand for the instax series, Fujifilm has been continuously expanding the production capacity of instax film,” Fujifilm says in a press release . “The newly enhanced production facilities will begin operations in stages from spring 2027 and are expected to be fully operational from spring 2028. When the new production lines become fully operational, instax film production capacity will increase by approximately 20% compared to FY2026.”

Since Fujifilm launched Instax film in 1998, nearly 30 years ago, the company has found significant success.…