Senior Correspondent covering technology and culture

Connor Harvey leads a protest outside Liberty Mutual's Boston headquarters. Lane Turner/The Boston Globe via Getty Images

On Sunday, a small crowd took to the streets of Boston to protest, holding signs, chanting, with one person even appearing in full costume and face paint. The protest took place in front of the Back Bay headquarters of insurance company Liberty Mutual . The protest was not against some sort of corporate malfeasance, political, or even a social justice issue.

They were protesting the existence of Liberty Biberty, the new fuzzy yellow mascot that appears in the insurance giant's TV ads.

People, for some reason, really hate the Liberty Biberty puppet.

There's a Facebook page with over 40,000 people devoted to hating it. There's TikToks. Reddit threads. I even saw a ghastly tattoo depicting the spherical character being fed into a meat grinder.…