MILAN — OTB, the Italian fashion group parent to brands including Diesel , Jil Sander , Marni and Maison Margiela , is teaming with Google Cloud to enhance the shopping experience via an AI-backed virtual try-on solution.
Kicking off this month for Diesel and Jil Sander across the U.S. and European markets, the technology was envisioned to foster clienteling and strengthen the relationship with key customers.
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In an attempt to bridge the physical and digital shopping experiences, sales associates will be able to leverage the technology for remote touch bases with their clients, sharing hyperrealistic, 360-degree visual previews of selected products, which clients can try on virtually.…
