Do you know who Dietrich Mateschitz is? Here’s a hint he was listed as one of Forbes 250th richest people in the world. He has an estimated net worth of $4 Billion. And most importantly he is the co-founder of Red Bull. Mateschitz created the energy drink industry, starting off without any competition and continuing to surpass competition.

Branding

With 5.2 billion cans of the energy drinks sold worldwide in 2012, making Red Bull the most popular energy drink in the world. The drink was co-founded by Austrian entrepreneur, Dietrich Mateschitz , in 1987, and brought to the United States in 1997. But how did a simple energy drink become known worldwide? That’s simple- genius marketing.

Red Bull has created an easy to remember slogan, “Red Bull gives you wings”. They have marketed Red Bull by creating their own events, such as starting the Red Bull Air Race in 2003, an international series of air races in which competitors are challenged to finish obstacle courses in record time.…