Etsy announced new restrictions Thursday on AI-generated content on its platform, saying it threatens the integrity of its sellers’ work and leaves buyers exposed to fraud.

Among the new stipulations:

Patterns, recipes, or any other item that involves a buyer “putting in effort to achieve a finished product” cannot be created using AI.

Sellers must include at least one unaltered photo of the actual item against a real background.

Bot-generated listings are banned.

AI-generated art can still be sold on the platform as long as merchants “Play a clear role in what they create and are transparent about the process,” Etsy said in a note to sellers .

“Our marketplace only works when buyers and sellers trust each other,” Etsy Vice President of Customer Operations James Ossman wrote in a blog post .

“Sellers need clear guidance and confidence that their creativity and craftsmanship will be represented fairly; buyers need to understand what they’re buying and the human involvement behind it.…