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Soorty Partners with Jeanologia to Engineer ‘Fast Fade’ Fabrics

WWD·Angela Velasquez·6 months ago
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Hand finishing remains a part of the jeans industry, but companies throughout the supply chain are increasingly adopting faster, more efficient methods to create jeans with sought-after fades and bold designs.

A new collection of fabrics by Soorty is made for exactly this reason.

The Pakistani vertically integrated denim manufacturer has partnered with Spanish finishing technology company Jeanologia to create Fast Fade, a collection of fabrics engineered to react optimally to digital finishing.

To achieve high-contrast, authentic denim without traditional, resource-heavy wet processing, Soorty aligned its fiber selection, yarn construction and weaving processes with Jeanologia ’s laser and dry process technologies.…

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