SINGAPORE - MAY 31: Scenes of daily life and the urban landscape are seen in Singapore on May 31, 2026. Located at the southern tip of the Malay Peninsula, about 137 kilometers north of the Equator, Singapore is a city-state known for its modern urban environment and high standards of living. Green spaces integrated into the cityscape, multicultural communities and vibrant urban life are among the prominent features of the city. (Photo by Mustafa Hatipoglu/Anadolu via Getty Images)

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Southeast Asia is embracing artificial intelligence at a rapid pace. But the business of making money from AI is about more than getting consumers to pay for it.

Generative AI adoption in the region has reached around 243 million people in less than three years, according to the annual e-Conomy SEA report released Wednesday by Google, Temasek and Bain & Company.

That is equivalent to 58% of the working population, with adoption occurring four times faster than the uptake of mobile internet.…