Improving Your Upsell/Cross Sell Conversions

I was recently asked about approaches to take for creating a cross-sell nurturing program - what are the best practices? I could highlight a few examples of some well crafted emails and messaging but getting a good conversion rate goes well beyond a good email design and an engaging call to action.

Amanda Hinkle wrote a great a simple yet powerful article over at MarketingProfs " Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results ". Her first point "Take Advantage of Available Data" really hit home with me. If you have a marketing automation tool that can track the digital behavior of your web visitors, then you can review which pages your customers have visited on your website. Take a first pass at some of the products your looking to cross sell to existing customers and review which customers of other products have browsed those pages.…