EXCLUSIVE: The Traitors has been revealed as comfortably the top-selling new format of the 2020s.

Analyst K7 has crunched the numbers for its latest Tracking the Unscripted Giants report and with nearly 50 adaptations, the smash hit show in which traitors hunt down faithfuls came out on top for formats created this decade.

In fact, with 47 adaptations, The Traitors makes up more than one fifth (20.8%) of new format launches around the world since the start of the decade.

Audiences worldwide are by now familiar with the conceit of a show that has most notably been adapted in the U.S. with Alan Cumming and in the UK with Claudia Winkleman.…