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Apr 22, 2026 - 7:21 am

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Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.

Google wrote , "AI-qualified call leads use Google AI to evaluate call recordings (the call recording setting must be turned on) to determine the actual quality of the conversation. The system looks for signals of intent, such as a customer inquiring about specific services, scheduling a consultation, or showing readiness to purchase."

Historically, Google Ads primarily classified a "conversion" based on call duration. However, duration alone doesn't always reflect lead quality.…