“Go woke, go broke” was a culture war rallying cry of the Biden years, with American conservatives waging battles against any corporate entity that dared to pay lip service to diversity or LGBTQ rights .

But customers of one successful anti-woke alternative brand later found their own wallets a bit lighter—with nothing to show for it.

In April 2023, at the height of a right-wing freakout over a sponsored Instagram post in which transgender actress and singer Dylan Mulvaney showed off a can of Bud Light with her face on it, a Georgia man named Seth Weathers smelled an opportunity to cash in. Conservatives were vowing to ditch the Budweiser brand and take their business elsewhere.…