Maybelline New York’s iconic tagline is entering a new chapter.

The cosmetics brand, which debuted its “Maybe She’s Born With It. Maybe It’s Maybelline” slogan in 1991 with a Finish Matte commercial featuring supermodel Christy Turlington, is unveiling a modernized version with the help of global brand ambassador Miley Cyrus .

The reimagined slogan swaps “she” with “we” and adds a full stop after each “maybe,” making it: “Maybe. We’re Born With It. Maybe. It’s Maybelline.”

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“The [previous] jingle was giving ambiguity — it was more of a question,” said Sandrine Jolly, global brand president of Maybelline. “The ‘maybe’ is not a doubt or hesitation anymore: ‘maybe,’ period, is a statement of possibility, and that is what we want to be for women.…