GARZA TRANSLATES BYREDO FRAGRANCES INTO SPATIAL INSTALLATION

Designed by Mexican creator Leonardo Garza for BYREDO’s official launch in Mexico , Matter / Memory is an interactive spatial installation that translates five of the brand’s signature fragrances into physical materials, tactile movement, reflection, and acoustic soundscapes . Moving away from conventional visual representations of scent, the design approaches each fragrance as a distinct memory, reinterpreting its sensory notes through raw, tactile mediums and structured spatial experiences.

all images ©Noldo

movable STEEL SPHERES float ACROSS CURVED GLASS FRAGMENTS

The installation by GARZA Studio consists of five curved fragments, each containing a different material composition beneath a transparent surface. Thousands of stainless steel spheres form a movable curtain across the installation, inviting visitors to interact by shifting the spheres to gradually reveal the materials beneath.…