A refreshingly different take on a very popular subgenre of watches

Listen up because today, we’re talking about another new brand on Fratello. Briston, a small French brand, was established in 2013, but it’s seemingly ready for the big stage. Frankly, after going hands-on with several of the company’s pieces at Time To Watches in Geneva, I think they’re worth a look. Happily, we start our introduction with the Clubmaster Legend Diver Ocean, a decidedly different take on the usual dive-watch form.

Let’s face it: it’s not easy to create a new watch brand and stand out in a crowded field. Sure, there are smaller companies with watches that are nice, but are not overly different from their competitors. These can still be successful. However, what I like to see is when a new marque tries something different and executes it well. That was my takeaway after spending some time with Briston and the new Clubmaster Legend Diver Ocean series.…