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EXCLUSIVE: For NN.07, 2025 Was a Very Good Year

WWD·Miles Socha·6 months ago
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Not many fashion brands can crow about double-digit momentum these days, but Danish menswear firm NN.07 can.

The Copenhagen-based company said net sales last year jumped 18 percent, without the addition of any freestanding stores, and adjusted EBITDA came in at 7 million euros, despite a demanding cost environment and continued investments in international expansion.

“Most of this is demand-driven, but also we’ve been able to increase the share of full-price sales,” NN.07’s chief executive officer Anders Rahr told WWD in an exclusive interview Monday. “We are seeing consistent growth in our core business.

“We had a really strong start of 2026; Double-digit growth has continued in [the first quarter],” he said.

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Founded in 2007, with the NN standing for No Nationality, NN.07 initially gained fame for its pants, with its office-appropriate Aden chinos and roomy, pleated Kay models among current bestsellers, Rahr said.

A look from NN.07’s pre-fall 2026 collection.…

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