Fleeces with loud patterns are some of the most desirable used garments in the Patagonia stable. Tim Davis for Patagonia
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People tend to hang onto their Patagonia gear , which can make it tricky to find second-hand. You flip through thrift racks, squint at blurry tag photos on eBay, or check WornWear.com, the separate storefront Patagonia has run its resale business through since 2017. That used shop is moving. As of October 14, Worn Wear’s used inventory lives on Patagonia.com , where secondhand garments and new ones share a cart, a checkout, and sometimes a shipping box.
It’s the same site that runs Patagonia’s end-of-season clearance sales , so used gear now reaches far more shoppers than a standalone resale site ever did. Sam Brown, Patagonia’s head of resale, told PopSci the company is one of the first in the U.S. to sell used and new items together at this scale.…