Do you mean to tell me you never play Microsoft Flight Simulator at your local pub? Art by Erick Ingraham from a December 1984 PC Connection ad.

When I got my first job in technology journalism, my grandmother used to call the magazine where I worked “your catalog.” I winced. But in retrospect, she wasn’t that far off. Back then, if you wanted to buy a computer product—this was the early 1990s, before the web changed everything—the odds were pretty decent that you started by buying a computer magazine.

If you remember the computer magazines of this era at all, you recall how thick they were—hundreds and hundreds of pages an issue in the case of the most successful ones. The majority of those pages were ads, not editorial content. And a sizable chunk of those ads were catalog-y in the extreme. Pages and pages were devoted to lists of products and prices in teensy type, with 1-800 numbers you could call to place an order.

About a gazillion mail-order houses did business this way.…