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Inside the weird and legally dubious phenomenon of AI replicas that copy content creators for views and profit

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BY María José Gutiérrez Chávez

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Skipping down a red-carpeted Tudor-style staircase while balancing a delicate cup of tea, a red-haired man with a bob by the username of Duke of Ashcombe seems to be nothing more than ecstatic as a smiling woman sweeps in to join his dance in a video.

In another video, the same Duke swiftly skips alongside a windswept shore, still clutching to the same white teacup, with a caption reading “Dear Gentle Scroller.”

But despite the charming world-building of the account behind these videos, its content is not real. The videos are merely almost exact AI-generated replicas of content created by Kjetil Krogstad, a popular creator on Instagram

Since he began posting videos five years ago, Krogstad has amassed a following of 759,000 followers on Instagram who tune in to see him dance.…

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