From fit me to instant eraser, Maybelline is known for delivering excellent budget friendly concealers so when a new one was added to its mix, rest assured our ears were pricked. Enter the Maybelline lifter concealer . Where the fit me concealer offers a natural medium coverage and the instant eraser concealer gives a medium moisturising look, the new lifter concealer fills a gap with its promise of a hydrating full coverage.

The hydrating properties come down to its serum make-up: Maybelline's lifter concealer is made with ingredients designed to brighten the skin and leave a naturally radiant complexion and a lifted look. Better still, Maybelline says the brightening effects are both instant and develop over time, as the serum is formulated with a 2 per cent peptide blend and caffeine.

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