You are right that Cloudflare enabled these analytics by default for our free plans in Septemeber of last year. We built Real User Measurement (RUM) into our free plans because it gives site owners actionable performance data they would not otherwise have. It is on by default for free sites fr the reasons we wrote about in the blog post below. It is easy to disable if you don't want it on. All of our paid plans are opt-in only. This also gives free plans access to our Observatory product at no cost. Observatory is a performance-monitoring tool inside the Cloudflare dashboard that combines real user data with simulated lab tests to help you measure and improve your website speed. Blog post: https://blog.cloudflare.com/the-rum-diaries-enabling-web-ana... Wow, this is ridiculous. Sites that have been running on Cloudflare for a decade+ silently got the treatment. Why the hell was there never a big banner telling me about this? I frequently log into the console.…