Google’s Frightgeist list of 2026’s trending Halloween costumes has Buddy the Unicorn at No. 1 nationally. The site’s map breaks the data down by local market, and the top pick changes a lot depending on where you live.

In Phoenix, it’s Napoleon Dynamite. In Dallas, it’s Kill Bill. Pittsburgh’s top trending costume is Willy Wonka, and Indianapolis’s is a mime.

The Google Trends Data Team ranked the costumes by comparing search interest in September 2026 with September 2025, according to Frightgeist . So the lists show which costumes people are searching for more than they did last year. They don’t show the most popular costume overall.

Our earlier story on 2026’s most-searched costumes has Google’s full national top 25.…