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In today’s edition:

YouTube packaging formula

Instagram reels content creation

🗞️ Industry news from LinkedIn, Meta, YouTube, and more

YouTube Packaging Formula to Improve CTR

Publishing YouTube videos that get buried despite having solid content? This packaging process will help:

Use AI tools to accelerate the brainstorm at least 10 titles for your video, choosing between two title strategies depending on your goal. The SEO route targets search intent with how-to and tutorial-style titles for long-term discoverability. The curiosity route uses psychological triggers to drive clicks and virality. Both work; pick the one that matches your video's purpose.

Next, apply the time-versus-outcome hook formula. Structure your title so it promises a specific result in a specific timeframe.…