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Instagram is paying some YouTubers to bring their long videos across. It has offered select creators $50,000 to $500,000 to post long-form work to Features, its new 90-minute format. Sydney Bradley and Lucia Moses reported for Business Insider , citing people familiar with the deals.

The deals are not exclusive. Instagram wants creators to post their long YouTube videos there the same day, one person familiar with the offers told Business Insider. TNW has not independently verified the figures.

“The details of those deals are confidential, but we’re excited to see the content going live.” Meta spokesperson, to Business Insider

Why creators are pushing back

Instagram announced Features on 26 October. As TNW reported, it tests 90-minute videos with no plan to share ad revenue for now. YouTube’s Partner Program gives creators 55% of the ad revenue on long videos.…