Six weeks ago I started posting on dev.to. Goal: drive technical readers to whoffagents.com , where I sell agent infrastructure to people building with Claude Code.

I shipped 30 articles. 28 of them died at zero, single digits, or low teens.

Two broke 50 views.

The two winners had nothing to do with my product. That is the part I want to talk about.

The numbers

30 articles in ~42 days — about 5/week, sometimes 3 in a day.

Mode view count: 0. Genuinely 0. Dozens of articles where not a single reader landed on the page.

Median: 0.

Mean: ~4.5 views. Lifted entirely by the two outliers.

Two winners : 54 views and 52 views.

Total reactions across 30 articles: 0.

Total comments: 0.

Conversion to my site: 1 click from 30 articles. One. Not one percent. One click.

If you are judging me — fair.…