I’ve been in the analytics and tracking space for almost a decade now. I know JavaScript inside out and have built highly complex tracking implementations for massive, multinational companies as an in-house specialist. But lately, I’m feeling incredibly burnt out on the direction the industry is heading. It feels like 90% of what stakeholders care about nowadays is just compliance gymnastics and ad-platform feeding. The entire conversation has shifted to: "How can we send the absolute maximum amount of data the GDPR allows to Meta/Google?" or "We need Server-Side GTM strictly so we can bypass browser restrictions and save our ad attribution." Validating business logic? Building robust, clean data pipelines to actually understand the customer journey or improve the product? Crickets. Rarely do I ever see stakeholders who want to leverage this data to actually understand their business base better. It’s all just a pipeline to feed the advertising beast.…