These are the stories making headlines in fashion on Wednesday .

PAI Partners Acquires Elemis From L’Occitane

L’Occitane Group has agreed to sell British skin-care brand Elemis to private equity firm PAI Partners. The companies did not disclose financial terms, and closing is expected in the first quarter of 2027, subject to regulatory approvals. Elemis’ net sales nearly doubled to more than $300 million in fiscal 2026 during L’Occitane’s seven years of ownership, and the U.S. now accounts for about half of sales. “We see significant opportunities to accelerate growth in the U.S. and expand the brand’s digital business, while preserving its distinctive British identity,” Gaëlle d’Engremont and Colm O’Sullivan, partners at PAI, said in a statement. { PAI Partners }

ShopMy Opens First Physical Retail Event

Creator commerce platform ShopMy will hold its first physical retail experience, The Holiday Market by ShopMy, from Dec. 11 to 13 at Storied in West Chelsea.…