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Jon Miller On AI And The Future Of Marketing Automation
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Jon Miller On AI And The Future Of Marketing Automation

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Is your marketing automation platform helping you grow, or making it harder to adapt? Jon Miller, co-founder of Marketo, Engagio, and Phave, joined me on the SEJ Podcast to discuss where he believes legacy marketing systems fall short and how AI could change the way B2B teams work.

In our conversation, Miller explained why individual leads and company accounts can miss the complexity of buying groups, how campaign queues and extra tools can signal gaps in your platform, and the difference between AI that builds rules-based workflows and AI that makes decisions.…

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