Published May 14, 2026, 8:12 PM EDT

Josh Hawkins began his writing career in 2015 with a simple video game walkthrough. Since then, he has expanded to conduct interviews with high-profile game developers, cover emerging tech products like the first VR headsets, and has spent countless hours learning the ins and outs of new operating systems for Android, Apple, and Windows devices.

He is an expert at crafting in-depth how-tos, product reviews, and thought-provoking pieces on the latest tech and has bylines across multiple sites including Lifehacker, Lifewire, and Android Police.

Outside of the office, Josh can be found digging into the latest video games, fantasy books, or tinkering with the newest features in Windows.

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Summary

YouTube is adding a new way to purchase items directly from ads on your TV.

New AI tools will allow for more targeted advertising by brands across the YouTube ecosystem

Removes buying friction but risks impulse buys and turning TVs into…