The Oregon Ducks equipment surplus sale has long carried a Christmas morning feel for fans: racks of team-issued gear, rare finds and limited pieces all available for purchase.

But according to collectibles insider Darren Rovell, that same tradition also opens the door to a larger conversation about value in today’s NIL era.

Oregon quarterback Dante Moore throws a pass during warmups as the Oregon Ducks host the Montana State Bobcats on Aug. 30, 2025, at Autzen Stadium in Eugene, Oregon. | Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

Rovell, a longtime collector and founder of Cllct, points to Oregon as the No. 1 most powerful brand in the collectibles space and believes the program sits at the center of where the market could be heading.…