When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works The GoPro HERO was made to compete with smaller competitor cameras. Photo: Isabella Ruffatti. While GoPro action cameras are built to withstand shock, the brand itself is looking distinctly shaky right now. Latest reports[ 1 ] are that founder Nicholas Woodman is propping the company up by extending it a loan of his own money to the tune of $20 million , at an annual interest rate of 6.5%, while a buyer is desperately sought. It’s believed GoPro may not survive the year without a new owner or fresh injection of cash , with Woodman’s intervention acting as a stopgap rather than bail-out per se. This follows May’s announcement that the action camera specialist had experienced a sizeable 26% year-on-year revenue drop for the first quarter of 2026, with the amount of camera units sold (313,000) down 29%.…