It is becoming more frequent that we are seeing unexpected and simultaneous failures of third-party rank tracking and SEO data instruments, with outages seemingly caused by Google changing its HTML and how it is working to prevent other players in the AI marketplace from using their results and curated SERPs for any benefit to their own products.

What we witnessed this October is a breakdown in the core data supply chain as Google made aggressive moves to stop third-parties gaining value from scraping it’s SERPs . It has been affecting dozens, if not hundreds, of marketing and SEO tools, as well as tens of thousands of SEO agencies and internal marketing departments.

In addition to third-party tools seeing new and more frequent unexpected outages of data, we are also seeing more frequent delays in data processing within Google Search Console.…