TL;DR:

Strategy docs that live in Notion or in a slide deck rarely affect day-to-day decisions, because nobody reads them at the moment a decision happens. LLM agents have the same problem in a worse form: they reinvent generic best practice every session.

STRATEGY.md as code is the pattern of writing strategy as a file the agent must load before acting. Persona, USP, brand voice, goals, operation mode, and explicit constraints become inputs to the LLM's reasoning, not slides for a quarterly review.

The pattern generalizes. INCIDENT_RESPONSE.md for SREs, INVESTMENT_THESIS.md for funds, THREAT_MODEL.md for security teams — anywhere the local rules differ from the generic best practice an LLM was trained on, a contract file closes that gap.

I have a Notion page from 2024 titled "FY24 Marketing Strategy". It is 18 pages. Three people on the team can find it. Two have read it. One read it once, then forgot it existed.…