A new preliminary report by Counterpoint Research shows that Apple secured nearly half of all smartphone market revenue during the first three months of 2026, while also reaching a record average selling price for a first quarter. Here are the details.

iPhone 17 lineup success keeps on giving

According to Counterpoint Research , Apple set two revenue records in Q1 2026. First, the company captured 48% of total smartphone market revenue, its highest-ever share in a first quarter. Second, Apple posted the fastest year-over-year revenue growth among the top smartphone brands, with its share rising from 43% a year earlier.

Samsung was a distant second with 18% revenue share, followed by OPPO (including OnePlus and realme devices) at 6%, Xiaomi at 5%, and vivo at 4%.

As for average selling price, Counterpoint noted that higher smartphone prices tied to the ongoing memory crunch helped lift the overall ASP by 12% year over year, at $399.

Apple, meanwhile, reached a new Q1 high of $908, despite keeping iPhone…