Get ready as Nicholas Bowman-Scargill takes us on a circuitous journey to revive the family watch brand.

This week on The Business of Watches, we sit down with Nicholas Bowman-Scargill, founder and CEO of Fears Watches, for an in-depth discussion. Nicholas has packed a lot into his 39 years. For the last decade, he's helmed the brand, originally founded in Bristol, England, in 1846 by his great-great-great-grandfather, Edwin Fears.

Incredibly, Bowman-Scargill wasn't even aware of the Fears brand and family connection when he decided to train as a watchmaker at Rolex in the U.K. That move into watches followed an ill-timed foray into investment banking on the eve of the 2008 Global Financial Crisis.

Nicholas Bowman-Scargill, the fourth managing director of Fears Watches.

By the time Bowman-Scargill restarted the brand in 2016, it had been dormant for nearly four decades.…