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Masahiro Sakurai has spoken about the pitfalls of generative AI use in game development, saying that while he believes the technology will result in a surge of unoriginal video games, human creativity - such as that shown by designers like Ico's Fumito Ueda - can't be replicated.

In an interview with Japanese news outlet Denfaminicogamer , Sakurai was asked about his time judging for the Game Designers Awards (a role he recently retired from) and his thoughts on the massive increase of game releases since the awards began. In 2010, 275 games were published on Steam, whereas more than 19,000 released this year.

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"19,000 is amazing, but I think that number will increase even more from now on," Sakurai said (as translated from Japanese using Google Translate). "I'm sure of it. That's because AI will increase the number. However, I think most of them will become 'unprofitable titles'.…