I've been building what is effectively a paid lead gen agency and I've been on Reels checking out other ads. It turns out that they're all the same. Bro in his 20s or 30s talking in a neon lit studio into a podcast microphone.

I'm naturally a contrarian, so when I see that I instantly want to do the opposite. Even though I know its likely a proven framework. I just don't see it as sustainable for brand building.

So, I'm considering taking an entirely different approach to the brand awareness/lead gen side of my agency.

Be more experimental and 'abstract' with my videos. Higher intent audiences, but slower consumption.…