Menu

Post image 1
Post image 2
Post image 3
Post image 4
Post image 5
Post image 6
Post image 7
Post image 8
Post image 9
Post image 10
Post image 11
Post image 12
Post image 13
Post image 14
Post image 15
Post image 16
Post image 17
Post image 18
Post image 19
Post image 20
Post image 21
Post image 22
Post image 23
Post image 24
Post image 25
Post image 26
Post image 27
Post image 28
Post image 29
Post image 30
Post image 31
Post image 32
Post image 33
Post image 34
Post image 35
Post image 36
Post image 37
Post image 38
Post image 39
Post image 40
Post image 41
Post image 42
Post image 43
Post image 44
1 / 44
59

Identifying fake cosmetics using artificial intelligence

Reading 0:00
15s threshold

My lab develops low-cost and easy-to-use tools for identifying fake medicines , but we’re always on the lookout for other types of fakes that we can go after. For example, the cosmetics industry has a massive problem with counterfeit products. Studies estimate that two-thirds of branded makeup and skincare products on sites like eBay, TikTok Shop, and Vinted are fake. Counterfeit cosmetics don’t just waste consumers’ money; they may also expose wearers to harmful contaminants like heavy metals and bacteria. As part of an ongoing study, I’ve been purchasing both authentic and counterfeit versions of various cosmetics. I’m always struck by how much work fraudsters put into making the fakes look authentic. At a glance, the counterfeit versions of a product are virtually indistinguishable from the genuine ones. However, with a little research and some close inspection, you can start to find little inconsistencies that give away the fakes.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More