2 min read

THERE’S A NEW era of golf style happening right now—and it has a lot less to do with stiff country club dress codes and way more to do with clothes you’d actually want to wear after the 18th hole. Even more menswear brands are starting to lean into golf, too, including labels we wear regularly like Adidas and Cole Haan . Now, Vuori has entered the chat.

For its latest golf collection, the California label is leaning into cleaner, easy pieces that work on and off the course: lightweight layers, sharp polos , polished trousers , and performance fabrics. Tom Holland, whose laid-back yet refined style captures the vibe perfectly, fronts the campaign.

What separates Vuori from a lot of activewear brands entering golf is how natural the transition feels. Nothing looks overly sporty or covered in loud details. The brand’s famously soft fabrics—especially its DreamKnit material—already lend themselves to golf because they’re lightweight, breathable, and comfortable enough to wear for an entire day.…