Lime, the popular bike rental company, had to make a statement that I guarantee no one on their public relations team ever thought they'd have to make: their bikes aren't for jousting .

No college PR program ever covers case studies on this topic.

However, the folks at Lime found themselves with no other options after a video of two fellas Lime bike jousting in front of a huge crowd in the United Kingdom went viral with millions of views.

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As you may have picked up from the clip, the idea is simple: it's just like ye old jousting... but on bikes usually rented by tourists and commuters.

It's not a terrible idea, and clearly there's an audience. It's like going to Medieval Times without having to eat mutton with your hands and listen to some theater kid try to maintain an English accent.

Jousting on horseback is soooo 1500s; Lime bike jousting is the wave of the future...…