A provocative new ad campaign featuring actress Sydney Sweeney for the sports betting and prediction platform Novig has sparked intense global debate. The commercial, which features a nude Sweeney posing strategically behind sports equipment while promoting the app, has racked up tens of millions of viral views. However, the campaign has also drawn fierce backlash from professional female athletes who accuse the advertisement of unnecessarily sexualizing women in sports. Here’s the ad, in case your algorithm has been miraculously hiding it: Among the most prominent voices criticizing the campaign is Australian big-wave surfer and World Surf League (WSL) commentator Felicity Palmateer. Speaking out in an interview with CNN , Palmateer expressed deep frustration over the commercial’s message and its potential impact on future generations of athletes.…