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An ad released by the Dublin Rape Crisis Centre (DRCC) in Ireland that urged grandparents to ask for consent before hugging their grandchildren sparked international controversy after it began airing last month and has since been removed.

In September, an ad from the DRCC’s We-Consent campaign went viral for showing grandparents greeting their grandchildren. One grandchild appears receptive to a hug, while the other does not. A narrator says, "Not everyone wants a hug, even from the people who love them. Awkward? Maybe. Important?…