From Keywords To Prompts: How AI Ads Are Changing Search

ChatGPT ads are turning search into a conversation. Here is how user behavior is changing, what today’s reporting misses, and how Paid search specialists should prepare.

Isabele

5 min read5 hours ago

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ChatGPT ads are no longer a future idea for advertisers. ChatGPT Ads is available in many European markets, and I have already started testing the channel as a PPC specialist.

My first conclusion is simple: this is not Google Search inside a chatbot.

The biggest change is not the ad placement. It is the moment in which the ad appears. In traditional search, a user compresses a need into a few keywords. In ChatGPT, the same person can describe their budget, location, deadline, concerns, previous experience, and desired outcome in one conversation.

A keyword shows the topic.…