MILAN — Adidas is bringing its premium retail format to Italy , unveiling a new store in Rome ’s landmark Via del Babuino, which leads to the city’s famous Spanish Steps.

Following the likes of Alo in targeting the central fashion street that’s home to many luxury labels, the sports powerhouse dedicated the space to its Originals lifestyle proposition, founded in 2001.

Inside the new store Adidas in Rome . Courtesy of Adidas

The location will be the first store in the country to feature the Collection V.2 retail concept.

You May Also Like

The 3,229-square-foot location marks the second unit Adidas has in the Italian capital.…