Apple is spotlighting foldable-friendly apps for iPhone Duo and adding a new App Store badge for optimized titles.

Apple is leaning hard into the app story around iPhone Duo, using the week of launch to spotlight software built for its first foldable iPhone. In an October 22 newsroom post, Apple said developers are bringing new app experiences to the device, positioning the App Store and its partners as part of the launch-day message rather than leaving the hardware to stand alone. [1] [2]

The company says optimized apps will be easier to find through a new “Made for iPhone Duo” badge on App Store product pages. That matters because foldable phones tend to live or die on whether popular apps feel adapted to the larger inner display, the outer screen, and the device’s changing orientations. Apple’s pitch is that users should see those differences reflected in the store before they ever download an app.…