In this article

01 Conversion data supports lift tests and audience building

02 Trade Desk audience targeting starts in November

Netflix has introduced a conversion pixel and expanded its Conversion API to accept more than 20 types of conversion events. Advertisers can use that data for measurement and audience targeting.

The October 20 announcement , covering the US and Canada, also sets November as the start of expanded audience access through The Trade Desk.

Conversion data supports lift tests and audience building

The pixel and API let advertisers test Netflix’s first-party attribution, conversion-lift and A/B measurement tools. The same conversion data can also supply audience segments for targeting.

Those reports answer different questions.…