Headlines about " Chanel mania"—the global shopping frenzy started by creative director Matthieu Blazy's debut Paris Fashion Week collections —would have you believe shoppers are only lining up for pony hair flats and strawberry-puncturing novelty heels . But the hype really belongs to the Chanel Maxi Flap Bag , both according to a new report and the arms of every A-lister right now.

Fashion search engine Lyst just released its quarterly ranking of the so-called "Hottest" brands and products of the year. Chanel topped the list as the label with the biggest increases in searches and overall attention in 2026. Its Maxi Flap Bag, meanwhile, cracked the top ten hottest products list at slot No. 6.…